Finance and strategy are often seen as separate disciplines. The link between the two traditionally extends to financial forecasting and budgeting, broadly along the lines of the strategy playing out as planned. But should finance go beyond passively replicating strategy in terms of numbers?
The articles below explore how financial disciplines can be applied to shape and measure strategy. They describe an integrated and pro-active approach aimed at shaping successful strategy formulation and crucially measuring to see if the strategy is working.